Overall Strategy

Neopharma’s overall strategy begins with the market research team that identifies key products after extensive market research.

Innovative Marketing

The marketing team then draws innovative marketing strategies that are effectively implemented by a team of dynamic professionals who have gathered a rich wealth of experience in pharmaceuticals selling.

Branded Generics

The marketing team has identified prescription generation and customer retention as critical success factors for successful marketing of branded generics.

Powerful Brands

In the intensely competitive generics segment, Neopharma has started making a mark with powerful brands in key therapy areas.